{"id":1348,"date":"2026-06-15T15:54:32","date_gmt":"2026-06-15T19:54:32","guid":{"rendered":"https:\/\/anacaptec.cl\/producto\/marketing-basico\/"},"modified":"2026-10-27T13:48:43","modified_gmt":"2026-10-27T16:48:43","slug":"marketing-basico","status":"publish","type":"product","link":"https:\/\/staging.anacaptec.cl\/en\/product\/marketing-basico\/","title":{"rendered":"Marketing B\u00e1sico"},"content":{"rendered":"<\/p>\n<div class=\"curso-anacaptec\">\n<p>Este curso est\u00e1 dise\u00f1ado para introducir a los participantes en los conceptos fundamentales del marketing, brind\u00e1ndoles herramientas pr\u00e1cticas para entender y aplicar estrategias que permitan promocionar productos o servicios de manera efectiva.<\/p>\n<p><strong>Perfil de egreso:<\/strong> El egresado estar\u00e1 capacitado para entender el comportamiento del consumidor, segmentaci\u00f3n de mercado, mezcla de marketing, elaboraci\u00f3n de un plan de marketing y t\u00e9cnicas b\u00e1sicas para captar y fidelizar clientes.<\/p>\n<p><strong>Contenido del curso:<\/strong><\/p>\n<ul>\n<li>M\u00f3dulo 1: Introducci\u00f3n al marketing<\/li>\n<li>M\u00f3dulo 2: Segmentaci\u00f3n y mercado objetivo<\/li>\n<li>M\u00f3dulo 3: Mezcla de marketing (4P&#8217;s)<\/li>\n<li>M\u00f3dulo 4: Marketing digital b\u00e1sico<\/li>\n<li>M\u00f3dulo 5: Plan de marketing b\u00e1sico<\/li>\n<\/ul>\n<p><strong>Duraci\u00f3n:<\/strong> Entre 40 y 60 horas, seg\u00fan modalidad.<\/p>\n<p><strong>Modalidad:<\/strong> Presencial, virtual o h\u00edbrida.<\/p>\n<\/div>\n<p>\n<p><strong>Matr&iacute;cula:<\/strong> $35.000 (pago &uacute;nico, no incluido en el arancel).<\/p>","protected":false},"excerpt":{"rendered":"<p>Matr&iacute;cula: $35.000 (pago &uacute;nico, no incluido en el arancel).<\/p>","protected":false},"featured_media":1397,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[30],"product_tag":[],"class_list":["post-1348","product","type-product","status-publish","has-post-thumbnail","product_cat-negocios_y_administracion","first","instock","sale","shipping-taxable","purchasable","product-type-simple"],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.anacaptec.cl\/en\/wp-json\/wp\/v2\/product\/1348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.anacaptec.cl\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/staging.anacaptec.cl\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.anacaptec.cl\/en\/wp-json\/wp\/v2\/comments?post=1348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.anacaptec.cl\/en\/wp-json\/wp\/v2\/media\/1397"}],"wp:attachment":[{"href":"https:\/\/staging.anacaptec.cl\/en\/wp-json\/wp\/v2\/media?parent=1348"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/staging.anacaptec.cl\/en\/wp-json\/wp\/v2\/product_brand?post=1348"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/staging.anacaptec.cl\/en\/wp-json\/wp\/v2\/product_cat?post=1348"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/staging.anacaptec.cl\/en\/wp-json\/wp\/v2\/product_tag?post=1348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}